The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Dear Founders: Start with Messaging
A Messaging Framework and Template for Founders Building SaaS Brands Dear founders: This article is intended to help you clearly...
How Successful DevTool Companies Manage Content Strategies
During times when traditional sources of cash become limited, it’s important to focus your marketing efforts and budget on...
Use Free Tools to Market Your Developer Product
Adam DuVander is a developer, marketer, and founder of EveryDeveloper, where he helps great dev tool companies reach more of the...
A Comprehensive 101 Guide to B2B Startup Recruiting Operations for Founders
What is the minimum viable process and tooling for successful founder-led recruiting? What should founders be doing in periods...
Thought Leadership for Technical Founders
Thought Leadership for Technical Founders Before starting Draft.dev, I led engineering teams at a couple of technology startups...
Deciding How and Where to Reach Developers
Year over year, the size of one’s tech stack increases; It’s said that enterprises use over a thousand developer applications in...
Messaging to the User vs the Buyer: Is There A Difference?
Betty Junod is the Senior Director of Multi-Cloud Solutions at VMware, where she’s helping organizations along their journey to...
So You Want to Start A Show: Podcasting Best Practices
Editor’s Note: Over the last couple of years, podcasting has become a booming industry, and 2020’s shift from in-person...
How to Craft Your First Customer Case Study
So you have an early cohort of happy customers, and you’d like to share their successes with leads and prospects to help attract...
The Right Track Ep. #10, Getting to Know Your Users with Boris Jabes of Census
In episode 10 of The Right Track, Stef speaks with Boris Jabes, CEO and Co-Founder of Census. They discuss the impact of SaaS on...
Three Tips for Simple, Strategic, & Tactical Startup Communication
Michal Habdank-Kolaczkowski is Founder of Rally Call, where he supports early-stage companies message and position their products...
Ask a Recruiter: Hiring Your First Management Layer
If you’re a company about to embark on the transition from Series Seed to Series A, building out your first management layer...