The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Roundup of Self-Serve GTM Resources
Blake Thorne is a Product Marketing Manager at Atlassian. He formerly was Head of Content at two startups. In this post Blake...
Aligning DevRel and Sales for Growth with Twilio CMO Sara Varni
In this Speaker Series, Twilio’s Chief Marketing Officer Sara Varni shares how closely aligning your Sales and DevRel teams can...
Developer Cos are Still Hiring Marketers & Community Leads
Let’s get real. It’s brutal out there. With enterprise deals stalled, financings deferred, and revenue projections readjusted,...
Building Cybersecurity Strategy into Your Team’s Routine
Cybercrime is projected to cost the world $6 trillion every year by 2021. The emergence of advanced technology, growth of the...
Shifting to Online Community: Q&A with HashiCorp, LaunchDarkly, and Moesif
During a recent Speaker Series on the future of DevRel, panelists from HashiCorp, LaunchDarkly, and Moesif discussed how DevRel...
When Will I Start to See Traffic? A Field Guide for Managing Expectations in Content Marketing
Erik Dietrich is a longtime software engineer and software blogger, who eventually combined those pursuits to start a business....
Exploring Experimental Content Formats with WAPI Radio: Community Spotlight with ReadMe’s Greg Koberger
Welcome to the Heavybit Community Spotlight Series, where we highlight the people that make up the Heavybit community, and the...
Why Developer Communities are Essential for DevTools Startup Growth
As end-users and increasingly purchasing decision-makers, developers are an important audience for DevTools software teams. In...
Empowering Your Team for Growth
Kiersten Gaffney has spent the last 20+ years, generating revenue for B2B early-stage startups and public companies. In the past,...
Hiring Your First PMM & Doing More with Less: Q&A with Ryan Goldman
During a recent session on hiring your first Product Marketing Manager (PMM) & doing more with less, Pendo’s VP of Product...
Project Management for Open Source Projects
2019 was an amazing year for the open source community. More and more companies are not only relying on the work of the open...
OKRs for Startups: How to Set Effective OKRs for the First Time
Setting OKRs can help your team stay aligned and focused on common goals, especially as the organization grows. But formal goal...