The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Building Contentful’s Global Advocacy Program
I recently attended a webinar put on by Vanilla forums that featured Alicia Taggio, Advocate Marketing Manager at Hootsuite, and...
SF Video Tech: Human Perception & Reaction to Video Compression Changes
On May 25th, Heavybit member Mux hosted the SF Video Tech meetup in our San Francisco Clubhouse. Chris Kennedy, a staff video...

Bear Douglas: Connecting DevRel & Product at Twitter
Late last year Heavybit had the pleasure of hosting Bear Douglas, then Twitter’s Developer Advocacy Lead, for a talk on her work...
Practical Product Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch
In this episode of Practical Product Craig and Rimas are joined by Heavybit’s PR Manager Malia Powers to discuss how startups can...
How to Film Your First Customer Testimonial
To create a successful customer success testimonial video, you need to consider two primary areas of focus. I’ll call them...
Demuxed Ep. #5, WebTorrent: Bringing BitTorrent to the Web
In the latest episode of Demuxed, Matt, Steve and Phil are joined by Feross Aboukhadijeh and John Hiesey from WebTorrent. Feross...
SaaS Content Strategy: 3 Tactics To Drive More Traffic To Your Blog
A plethora of content marketing do’s and don’t’s can be easily accessed online to help you acquire blog traffic. When sifting...

SaaS Content Strategy: Are You Doing it Wrong?
Content strategy isn’t just about capturing eyeballs and a frontpage post on Hacker News. You need to ask yourself how your...
A Guide To The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations,...

Creating A Culture Of Story Tellers
In this DevGuild: Content Strategy presentation Algolia’s Brand Director Liam Boogar discusses how the company’s internal...
SaaS Content Strategy: Targeting & Measuring
The best content is built for a specific persona, has a specific business goal in mind, and lives inside a platform that allows...

How Marketers Can Achieve Personalization at Scale, Part 1
The best marketing delivers personalized just-in-time-messaging that increases engagement. But a quick glance at your...