Craig talks about a less traditional kind of developer marketing that involves creating and interacting with third party channels. Learn how to turn things like beginner guides, utilities, and newsletters into valuable channels for your product.
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Content from the Library
Practical Product Ep. #16, Building and Leveraging Product Marketplaces
In episode 16 of Practical Product, Craig and Rimas are joined by Connie Kwan to walk through the process of buying and selling products on marketplaces.
Practical Product Ep. #13, Authentication for Developers with Auth0
In episode 13 of Practical Product, Craig and Rimas are joined by Martin Gontovnikas to explore how Auth0 is growing its developer user base.
Practical Product Ep. #11, Reify: An Engineering Driven Marketing Consultancy
In this episode of Practical Product, Craig and Rimas are joined by Brian Doll and Michael Bernstein to explain why two engineers decided to start Reify, a B2B focused marketing consultancy, after being inspired by the business side of selling software. Reify focuses exclusively on companies selling technical products, helping them to understand the interaction and dependencies between Sales, Marketing and Product functions which is key to fostering better collaboration. They also describe some of the common blunders startups make and share how they help clients using their â3 pillars frameworkâ for evaluating the effectiveness of pricing, packaging, and product messaging.