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JAN 5, 2018 - 14 MIN

Persona Development with Astha Malik & Brian Doll

  • Product
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Intro

In this DevGuild: Pricing Strategy fireside chat Astha Malik and Brian Doll discuss just how crucial persona development is to pricing strategy and the ultimate success of any organization.

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Transcript

Astha Malik is the VP of Platform and Product Marketing at Zendesk where she leads a team to ensure that the full lifecycle of Zendesk’s product releases and launches meet the needs of their 107,000 paid customers in over 160 countries. In the past, Astha has held senior positions at PagerDuty, Sumo Logic and Citrix.

Brian Doll is the Cofounder of Reify where he helps early-stage developer companies with their messaging, pricing, packaging and growth. In the past he’s held positions as the VP Marketing and Community at Sourceclear, VP Marketing and Strategy at GitHub, and the Director of Technical Marketing at New Relic. In this fireside chat Astha and Brian share how persona development is crucial to pricing strategy and the ultimate success of an organization.

In this fireside chat Astha and Brian share how persona development is crucial to pricing strategy and the ultimate success of an organization.

Watch the Fireside Chat