The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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How to Market Your User Stories
You’ve written a great case study for a happy user, and you’re ready to get it out into the world. Now what? Case studies and...
How to Minimize Security Debt From the Start
Technical debt frequently enters discussions as early stage and growing companies aim to balance the first-to-market demands with...
Jamstack Radio Ep. #26, Video and Image Optimization with Cloudinary
In this episode of JAMstack Radio, Brian and Ben are joined by Robert Moseley, Director of Social Engineering at Cloudinary, an...
Using Data To Create Content That Spreads
Watch Priceonomics CEO Rohin Dhar as he discusses how companies can leverage their unique data to increase distribution and reach...
How to Create Buyer Personas Your Team Will Actually Use
Buyer personas are an essential building block for any marketing strategy. Coupled with strong messaging, they help the team...
To Be Continuous Ep. #53, A Closer Look at Open Source Today
In episode 53 of To Be Continuous, Paul and Edith discuss the evolution of open source over the last 20 years, maintainer...
How Marketers Can Achieve Personalization at Scale, Part 2
How do you meaningfully connect with what many consider to be the most skeptical audience? It’s a widely shared platitude that...
So You Want To Host A Meetup? Pt. 3: Program Design & Audience Follow-up
Organizing or sponsoring a meetup can add great value to your company – from increasing sales leads, to hiring your next...
Developer Support Best Practices
What does it take to build and support developer communities? In this article, EVP of Product for Devada Jesse Davis shares...
Product Marketing Homework
WHY PRODUCT MARKETING? On May 2 we’re hosting DevGuild:Product Marketing – a half-day conference to help developer and...
Building Contentful’s Global Advocacy Program
I recently attended a webinar put on by Vanilla forums that featured Alicia Taggio, Advocate Marketing Manager at Hootsuite, and...
So You Want to Host a Meetup? Pt.2: Promotion & Audience Targeting
Organizing or sponsoring a meetup can add great value to your company – from increasing sales leads, to hiring your next...