The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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A Startup Guide to Product Launches: Generate the Hype Your Product Deserves
Kiersten Gaffney has spent the last 20+ years generating revenue for B2B early-stage startups and public companies. She currently...
Developer Cos are Still Hiring Marketers & Community Leads
Let’s get real. It’s brutal out there. With enterprise deals stalled, financings deferred, and revenue projections readjusted,...
Community Co-Creation via Live Stream: Community Spotlight with Jason Lengstorf
Welcome to the Heavybit Community Spotlight Series, where we highlight the people that make up the Heavybit community, and the...
Developer Support Best Practices
What does it take to build and support developer communities? In this article, EVP of Product for Devada Jesse Davis shares...
Doubling Down on Content: Q&A with Mitch Wainer
During a recent session on doubling down on your content marketing strategy, DigitalOcean founder and Clubhouse CMO Mitch Wainer,...
Don’t Hard Sell, Build Goodwill: GitLab Comms Leader on Comms Strategy During COVID
At a time when the world is struggling to come to terms with the effects of COVID-19, there just isn’t a lot of patience for...
How to Market Your User Stories
You’ve written a great case study for a happy user, and you’re ready to get it out into the world. Now what? Case studies and...
How to Minimize Security Debt From the Start
Technical debt frequently enters discussions as early stage and growing companies aim to balance the first-to-market demands with...
When Will I Start to See Traffic? A Field Guide for Managing Expectations in Content Marketing
Erik Dietrich is a longtime software engineer and software blogger, who eventually combined those pursuits to start a business....
Content and SEO in the Early Days: A Founder’s Guide to Blogging
Does your company’s site have a blog yet? If so, what do people see when they visit? Nothing? A single blog post announcing that...
How to Create Buyer Personas Your Team Will Actually Use
Buyer personas are an essential building block for any marketing strategy. Coupled with strong messaging, they help the team...
To Be Continuous Ep. #53, A Closer Look at Open Source Today
In episode 53 of To Be Continuous, Paul and Edith discuss the evolution of open source over the last 20 years, maintainer...