The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
Browse
Product-Led Content Strategy w/ Atlassian Product Marketer Alex Zhitnitsky
A content strategy can be one of the most powerful tools in the early stage founder’s toolkit, but it can also be a time suck and...
How to Craft Your First Customer Case Study
So you have an early cohort of happy customers, and you’d like to share their successes with leads and prospects to help attract...
Triads: Product Marketing, Engineering, Design
In this Heavybit Speaker Series, Karishma Irani shares her biggest takeaway from working with LaunchDarkly's Product Delivery...
DevRel 101 A Getting Started Guide for Early Teams
Alyss Noland is Director, Product Marketing at GitHub, where she’s focused on open source community investment and helping...
Dear Founders: Start with Messaging
A Messaging Framework and Template for Founders Building SaaS Brands Dear founders: This article is intended to help you clearly...
The Kubelist Podcast Ep. #31, Kustomize with Katrina Verey of Shopify
In episode 31 of The Kubelist Podcast, Marc and Benjie speak with Katrina Verey, Senior Staff Production Engineer at Shopify....
The Kubelist Podcast Ep. #28, Plural with Michael Guarino
In episode 28 of The Kubelist Podcast, Marc and Benjie speak with Michael Guarino about Plural, a scalable solution empowering...
EnterpriseReady Ep. #49, Redefining Access Control with Omri Gazitt of Aserto
In episode 49 of EnterpriseReady, Grant speaks with Omri Gazitt, CEO and Co-Founder of Aserto. They began with a dive into Omri’s...
Thought Leadership for Technical Founders
Thought Leadership for Technical Founders Before starting Draft.dev, I led engineering teams at a couple of technology startups...
How Successful DevTool Companies Manage Content Strategies
During times when traditional sources of cash become limited, it’s important to focus your marketing efforts and budget on...
Marketing to Developers is Not Hard
She picks up the cube and inspects it from all angles. To my untrained eye, her task seems insurmountable. This Rubik’s cube,...
Deciding How and Where to Reach Developers
Year over year, the size of one’s tech stack increases; It’s said that enterprises use over a thousand developer applications in...