The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Early-Stage Sales Process: Focusing on the Right Prospects
All early-stage founders experience a similar early stage challenge: they’ve worked their tails off to create a product that is...
The Founder’s Guide to First Sales Hires
Technical startups sometimes believe that they don’t (and won’t ever) need a sales team. But if your aspirations include selling...
Content Roundup: Commercial Open Source Best Practices
In their upcoming fireside chat about Packaging, Pricing and Commercializing Open Source, Kong CEO and co-founder Augusto “Aghi”...
PagerDuty’s IPO: What They’ve Taught Us Along the Way
Earlier this morning, PagerDuty began trading on the New York Stock Exchange. While Heavybit companies have celebrated many exits...
Using User Research as a Pre-Product-Market Fit Tactic
So you have an idea. You have felt the pain, or you see whitespace that you think no one is thinking about. You decide to solve...
Linkerd: A Case Study in Developer Tools Category Creation
For companies at the cutting edge of enterprise software development, category creation can be a necessary way to differentiate...
Collaborating with Developer Relations Part 1: Marketing
Developers wield more influence than ever within their organizations, and developer relations is becoming an increasingly...
EnterpriseReady Ep. #6, Enterprise Innovation with Andrew Peterson of Signal Sciences
In episode 6 of EnterpriseReady, Grant is joined by Andrew Peterson, Co-Founder and CEO of Signal Sciences, to discuss how his...
Early-Stage Sales Process: Balancing Sales and Marketing Initiatives
All early-stage founders experience a similar early stage challenge: they’ve worked their tails off to create a product that is...
From the Heavybit Library: Tackling Enterprise Security Challenges
As organizations move up market, they often face challenges around building and communicating their security processes. During...
How to Optimize Pricing and Packaging with Feature Flags
One of the most important, but often most overlooked, parts of product-market balance is finding the appropriate pricing and...
Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers
For a young company, the value of a VP of Product or CPO can be difficult to ascertain. Many argue that a senior PM with 3-8...