The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Using LinkedIn Groups for Marketing
Just like conferences, LinkedIn Groups are one of the places people go to for trusted information. I’ve been a member of a bunch...
Editorial Strategy for Technical SaaS
It’s been a little over two months since your last blog post. You look down your task list, which has plenty of things on it that...
Customer Security Questionnaires: The VRA Two-Step
Vendor Risk Assessments (VRAs) are the consistently annoying security questionnaires that pop up at the worst possible time in...
Programming Your User Conference
At Heavybit, we’ve trained more than 200 speakers to offer tactical talks to our founders and community. But there’s a difference...
The 4 Phases of Building an Enterprise Onboarding Process
Closing deals isn’t the end of the journey for building a happy customer base — it’s just the beginning. Having a strong...
PagerDuty’s IPO: What They’ve Taught Us Along the Way
Earlier this morning, PagerDuty began trading on the New York Stock Exchange. While Heavybit companies have celebrated many exits...
Transitioning From Product To Customer Centric
Most developer tool startups begin with technical founders setting out to solve a problem that they believe will make the world a...
Designing for Success at Developer Companies
I recently attended a great workshop at DesignMap called “Maximize the Value of Design in Your Organization.” Rather than present...
How to Optimize Pricing and Packaging with Feature Flags
One of the most important, but often most overlooked, parts of product-market balance is finding the appropriate pricing and...
Product Marketing Best Practices with G Suite, Pusher and Measure
Taking a product or feature to market requires more than just buzz. Great product marketing requires deep consideration of...
Early Hiring for Technical Founders: Product Marketing
Heavybit works with developer, infrastructure and enterprise SaaS companies. Founding teams generally have a great understanding...
3 DevRel Approaches to Product, Support, and Security
Just how valuable is a platform or outlet where developers can collaborate, contribute code and give feedback? For one you could...