The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Crafting Product Stories for Developer Audiences: Q&A with Connie Kwan
Last week, Connie Kwan shared how to understanding and adapting your product storytelling style can help you tell more impactful,...
How to Create Buyer Personas Your Team Will Actually Use
Buyer personas are an essential building block for any marketing strategy. Coupled with strong messaging, they help the team...
Collaborating with Developer Relations Part 2: Sales
In part two of our series on Collaborating with Developer Relations, we explore the opportunities and challenges arising from...
Collaborating with Developer Relations Part 1: Marketing
Developers wield more influence than ever within their organizations, and developer relations is becoming an increasingly...
Demuxed Ep. #13, Two-Way Video and Beyond with Sarah Allen of Veriskope
In episode 13 of Demuxed, Matt, Steve, and guest host Nick Chadwick speak with Sarah Allen, partner at Veriskope. They discuss...
What to Read Before 2020: The Best DevTools Content from the Heavybit Library
Whether you’ve got a long plane, train or car ride home for the holidays, or if you’re just ready to take a breather, the end of...
Executive Communication w/ Harrison Metal
In this Speaker Series presentation, Michael Dearing provides an overview of models to help your team write, think and...
Messaging as The One Source of Truth
Often misunderstood as an exercise you do only for press releases, messaging can be an effective source of truth and a...
How to Market Your User Stories
You’ve written a great case study for a happy user, and you’re ready to get it out into the world. Now what? Case studies and...
Early-Stage Sales Process: Balancing Sales and Marketing Initiatives
All early-stage founders experience a similar early stage challenge: they’ve worked their tails off to create a product that is...
Asking for Messaging Feedback
You’ve done the hard work of drafting your brand messaging — great! But before you start implementing your new messaging, it’s...
Product Marketing Best Practices with G Suite, Pusher and Measure
Taking a product or feature to market requires more than just buzz. Great product marketing requires deep consideration of...