The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Why Do Developers (Actually) Hate Marketing?
So...How Do You Market a Product to a Developer? “Developers hate marketing” is a statement that’s become a truism – if not a...
How It's Tested Ep. #3, Balancing the Ownership of Testing with Alan Page
In episode 3 of How It’s Tested, Eden speaks with Alan Page. The conversation begins by exploring why developers should own the...
How Successful DevTool Companies Manage Content Strategies
During times when traditional sources of cash become limited, it’s important to focus your marketing efforts and budget on...
EnterpriseReady Ep. #41, Camaraderie at Scale with Wade Foster of Zapier
In episode 41 of EnterpriseReady, Grant speaks with Wade Foster of Zapier. They unpack Wade’s career journey, how Zapier was...

How It's Tested Ep. #4, Session-Based Testing with Jacob Stevens
In episode 4 of How It’s Tested, Eden Full Goh speaks with testing expert Jacob Stevens. Together they unpack session-based...
Understanding Legal Issues for Open Source Software Start-ups
Viewing Open Source Startups Through a Licensing and IP Lens Open source software (OSS) is a vibrant and rapidly-growing space,...
Marketing to Developers is Not Hard
She picks up the cube and inspects it from all angles. To my untrained eye, her task seems insurmountable. This Rubik’s cube,...
Predictable Pipeline Part 2: Metrics and the Stack
Doug Johnson is Founder and Managing Director of ScaleUp, a firm that helps early-stage teams execute sales operations, produce...
O11ycast Ep. #61, What Comes After o11y with Heidi Waterhouse of Sym
In episode 61 of o11ycast, Jessica and Martin speaks with Heidi Waterhouse of Sym. Together they explore the sensations of...
Jamstack Radio Ep. #114, Automating API Security with Rob Dickinson of Resurface
In episode 114 of JAMstack Radio, Brian is joined by Rob Dickinson of Resurface. This conversation explores API security in...

Who Owns the Documentation and Why It Should Be the Robots
Portia Burton is the owner of Document Write, a technical content agency for software companies. She specializes in creating...

A Comprehensive 101 Guide to B2B Startup Recruiting Operations for Founders
What is the minimum viable process and tooling for successful founder-led recruiting? What should founders be doing in periods...