The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Editorial Strategy for Technical SaaS
It’s been a little over two months since your last blog post. You look down your task list, which has plenty of things on it that...

Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers
For a young company, the value of a VP of Product or CPO can be difficult to ascertain. Many argue that a senior PM with 3-8...
Customer Security Questionnaires: The VRA Two-Step
Vendor Risk Assessments (VRAs) are the consistently annoying security questionnaires that pop up at the worst possible time in...

Carrots For Web Marketplaces And Platforms: How To Design Non-Monetary Incentives
If you have a platform or two-sided marketplace, like the App store, Uber or Etsy, you’re familiar with this scenario. One side...
Product Marketing Homework
WHY PRODUCT MARKETING? On May 2 we’re hosting DevGuild:Product Marketing – a half-day conference to help developer and...
Jamstack Radio Ep. #36, Collaboration Tools with Jira’s Zak Islam
In episode 36 of JAMstack Radio, Brian is joined by Zak Islam, Head of Engineering at Atlassian’s Jira platform, to discuss...
From 0 to 1, Hiring Your First Product Manager
I had the opportunity to meet with several Heavybit member companies for office hours recently. During my sessions, two major...

Early Hiring for Technical Founders: Product Marketing
Heavybit works with developer, infrastructure and enterprise SaaS companies. Founding teams generally have a great understanding...
Jamstack Radio Ep. #37, Web Analytics with Ben Schwarz of Calibre
In episode 37 of JAMstack Radio, Brian is joined by Ben Schwarz, founder of Calibre, to discuss the shortcomings and frustrations...
Product Marketing Best Practices with G Suite, Pusher and Measure
Taking a product or feature to market requires more than just buzz. Great product marketing requires deep consideration of...
Transitioning From Product To Customer Centric
Most developer tool startups begin with technical founders setting out to solve a problem that they believe will make the world a...
Serverless Meetup with Cloudflare
On September 11th, 2018, Heavybit member Serverless Inc. hosted the Serverless user meetup at our San Francisco Clubhouse. The...