The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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From the Heavybit Library: Tackling Enterprise Security Challenges
As organizations move up market, they often face challenges around building and communicating their security processes. During...
Building Blocks for a Developer Community, Part 3: Late-Stage, Scalable Growth Considerations
SJ Morris is an experienced community builder of 15 years, 8 of which were spent building inclusive developer communities for...
Building Blocks for an Innovative and Inclusive Developer Community, Part 1: Early Stage Considerations
SJ Morris is an experienced community builder of 15 years, 8 of which were spent building inclusive developer communities for...
PagerDuty’s IPO: What They’ve Taught Us Along the Way
Earlier this morning, PagerDuty began trading on the New York Stock Exchange. While Heavybit companies have celebrated many exits...
Asking for Messaging Feedback
You’ve done the hard work of drafting your brand messaging — great! But before you start implementing your new messaging, it’s...
How to Optimize Pricing and Packaging with Feature Flags
One of the most important, but often most overlooked, parts of product-market balance is finding the appropriate pricing and...
Editorial Strategy for Technical SaaS
It’s been a little over two months since your last blog post. You look down your task list, which has plenty of things on it that...
Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers
For a young company, the value of a VP of Product or CPO can be difficult to ascertain. Many argue that a senior PM with 3-8...
Collaborating with Developer Relations Part 1: Marketing
Developers wield more influence than ever within their organizations, and developer relations is becoming an increasingly...
Building Blocks for an Innovative and Inclusive Developer Community: Part 2
SJ Morris is an experienced community builder of 15 years, 8 of which were spent building inclusive developer communities for...
Product Marketing Homework
WHY PRODUCT MARKETING? On May 2 we’re hosting DevGuild:Product Marketing – a half-day conference to help developer and...
Product Marketing Best Practices with G Suite, Pusher and Measure
Taking a product or feature to market requires more than just buzz. Great product marketing requires deep consideration of...