The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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The Founder’s Guide to First Sales Hires
Technical startups sometimes believe that they don’t (and won’t ever) need a sales team. But if your aspirations include selling...
Linkerd: A Case Study in Developer Tools Category Creation
For companies at the cutting edge of enterprise software development, category creation can be a necessary way to differentiate...
Build vs Buy Key Takeaways: Selling to Developers Who Don’t Want to Buy Your Product (Yet)
Selling to developers is a challenge. They’re notoriously opinionated about the software they use. They often have a preference...
Building High-Fidelity Personas and Segmenting Users
There is no universal developer, nor is there just one universal developer segment. Panelists cover high-fidelity personas,...
Making Security a Business Enabler: Lessons from SmartSheet’s Peter Oehlert
Security initiatives are important for the long-term health and success of any organization. Unfortunately, security teams often...
The 4 Phases of Building an Enterprise Onboarding Process
Closing deals isn’t the end of the journey for building a happy customer base — it’s just the beginning. Having a strong...
Building Blocks for a Developer Community, Part 3: Late-Stage, Scalable Growth Considerations
SJ Morris is an experienced community builder of 15 years, 8 of which were spent building inclusive developer communities for...
Building Blocks for an Innovative and Inclusive Developer Community, Part 1: Early Stage Considerations
SJ Morris is an experienced community builder of 15 years, 8 of which were spent building inclusive developer communities for...
What Founders Should Know about Building a Distributed Team
There are a lot of great things about building distributed teams, including tapping into fresh pools of talent to help you build...
The SCQA Framework in Action
One of our favorite talks in the Heavybit library is Michael Dearing’s talk on Executive Communication. Michael gives a great...
How to Optimize Pricing and Packaging with Feature Flags
One of the most important, but often most overlooked, parts of product-market balance is finding the appropriate pricing and...
Editorial Strategy for Technical SaaS
It’s been a little over two months since your last blog post. You look down your task list, which has plenty of things on it that...