The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Build vs Buy Key Takeaways: Selling to Developers Who Don’t Want to Buy Your Product (Yet)
Selling to developers is a challenge. They’re notoriously opinionated about the software they use. They often have a preference...

Jamstack Radio Ep. #43, Working in the Open with Jason Lengstorf of Gatsby
In episode 43 of JAMstack Radio, Brian speaks with Jason Lengstorf of Gatsby. They discuss the new spin Gatsby’s putting on theme...
Heavybit Introduces New Senior Content Marketing Manager: Ashley Dotterweich
I’m excited to share that I’ve joined Heavybit Industries as Senior Content Marketing Manager. My role is to help grow Heavybit’s...
Building Blocks for an Innovative and Inclusive Developer Community, Part 1: Early Stage Considerations
SJ Morris is an experienced community builder of 15 years, 8 of which were spent building inclusive developer communities for...
Content Roundup: Commercial Open Source Best Practices
In their upcoming fireside chat about Packaging, Pricing and Commercializing Open Source, Kong CEO and co-founder Augusto “Aghi”...

How to Optimize Pricing and Packaging with Feature Flags
One of the most important, but often most overlooked, parts of product-market balance is finding the appropriate pricing and...
Jamstack Radio Ep. #42, Structuring Content with Simen Svale Skogsrud and Knut Melvær of Sanity.io
On episode 42 of JAMstack Radio, Brian is joined by Simen Svale Skogsrud and Knut Melvær of Sanity.io to discuss real time...

Editorial Strategy for Technical SaaS
It’s been a little over two months since your last blog post. You look down your task list, which has plenty of things on it that...
Collaborating with Developer Relations Part 1: Marketing
Developers wield more influence than ever within their organizations, and developer relations is becoming an increasingly...
EnterpriseReady Ep. #11, Customer Urgency with Bob Tinker of MobileIron
In episode 11 of EnterpriseReady, Grant speaks with Bob Tinker, founder and former CEO of MobileIron. They discuss the frameworks...

Building High-Fidelity Personas and Segmenting Users
There is no universal developer, nor is there just one universal developer segment. Panelists cover high-fidelity personas,...
Product Marketing Homework
WHY PRODUCT MARKETING? On May 2 we’re hosting DevGuild:Product Marketing – a half-day conference to help developer and...