The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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The Challenge of Building Marketplaces for Developers
On March 31, 2021, Stack Overflow went viral for an April Fool’s day prank that was as funny as it was resonant: The Key–“a...
You’re Targeting Developers? So Is Everyone Else. Here’s How to Do Segmentation Better.
Caroline Lewko is an accomplished visionary and entrepreneur who has spent over two decades helping develop groundbreaking...

Hire for Growth: The Founder’s Guide to Finding the Right, First GTM Marketer
At a time when no industry is insulated from the effects of COVID-19, devtool and infrastructure companies are performing well...

Negotiating Marketing Priorities at Early Stages: Community Spotlight on TruSTAR’s Lianna Catino
Welcome to the Heavybit Community Spotlight Series, where we highlight the people that make up the Heavybit community, and the...

What to Know About Open-Source Software: Benefits and Advantages
Open-Source Software Benefits - What to Know Open-source software (OSS) advantages include lower starting costs, faster project...

Recommended Reading: From Experts in the Heavybit Community
As 2021 wraps up and we enter a period of much needed downtime, we wanted to offer a list of books to keep you engaged and...
Roundup of Self-Serve GTM Resources
Blake Thorne is a Product Marketing Manager at Atlassian. He formerly was Head of Content at two startups. In this post Blake...

Developer Cos are Still Hiring Marketers & Community Leads
Let’s get real. It’s brutal out there. With enterprise deals stalled, financings deferred, and revenue projections readjusted,...
Take These Four Key Steps When Launching a Developer Relations Program
You’ve created a product you know developers will love. Heck – you’ve even done your segmentation, so you know which developer...
Orbit Just Went Live, Here’s Why It’s a Big Deal
Heavybit led Orbit’s pre-Seed round just over 18 months ago and as of writing this post, the team just launched to the general...
Hiring Your First PMM & Doing More with Less: Q&A with Ryan Goldman
During a recent session on hiring your first Product Marketing Manager (PMM) & doing more with less, Pendo’s VP of Product...
Community Building Tools From HackerOne’s Head of Global Hacker Community
In First Round Capital’s State of Startups 2019 report, nearly 80% of founders reported that building a community of users is...