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DEC 21, 2017 - 31 MIN

Value-Based Pricing: Scale From Market Entry

Intro

CPO Christina Noren not only owns pricing and product at Interana, but she owned pricing at Splunk as its founding VP Product from market entry thru IPO, and established Zuora’s growth stage pricing. In this video, learn how you can design your early pricing strategy for hyper growth.

READING MODE
Transcript

What can early founders do today to ensure their ability to scale the business over time? Whether you’re pricing based on data volume, users, or endpoints – you need to understand the true value of your product. CPO Christina Noren not only owns pricing and product at Interana, but she owned pricing at Splunk as its founding VP Product from market entry thru IPO, and established Zuora’s growth stage pricing. In this video, learn how you can design your early pricing strategy for hyper growth.

Watch Christina’s Talk