Tim Falls, who built evangelism teams at SendGrid and Keen IO, on what you can and cannot count in developer evangelism, and why much of its value, like keeping customers when things go wrong, sits under the surface.
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Content from the Library
Building Developer Relations Teams
On Oct. 24th Heavybit hosted a panel on building developer relations teams featuring Bear Douglas, Tim Falls, Jade Wang and Justin Johnson. The panel shared insights from their time at companies like Slack, Twitter, SendGrid, Keen, Meteor, and Cloudflare. Learn when to hire your first advocates, where to find the right advocates for your stage of company, and how to cultivate the success of everyone on your DevRel team.
Generationship Ep. #60, The Killer App for AI with Vasanth Mohan
On episode 60 of Generationship, Rachel Chalmers speaks with Vasanth Mohan of SambaNova about when faster AI agents actually mean better work. They explore why token consumption and code volume are poor substitutes for business value, how inference latency interrupts productive workflows, and why engineering taste still matters. Sometimes the most valuable thing an engineer can produce is less code.
Agent-Led Growth: The Next Loop for Developer Relations
Longtime DevRel leader Timothy Jordan on Agent-Led Growth: agents now read most of the web before humans do, and sticky headers, JavaScript-rendered content, and missing markdown mirrors make that slow and expensive. A framework for making your product readable to the agents that evaluate and recommend dev tools, plus a14y, the open source project behind it.