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JUN 19, 2017 - 18 MIN

The Power Of Trends

Intro

In this DevGuild: Content Strategy presentation, learn from Auth0’s Martin Gontovnikas how more than 96% of Auth0’s inbound leads are driven by content, and how the team has captured a strong audience of loyal React, Angular and NodeJS customers using influencer strategy as the catalyst.

READING MODE
Transcript

In 2014, Auth0’s first marketer Martin Gontovnikas was tasked with growing the company’s reach and engagement. After a period of trial and error with story ideas, SEO optimization, landing page redesigns, newsletters and push notifications, he identified key influencers and built a strategy designed to scale.

Today, with more than 96% of Auth0’s inbound leads driven by content, the team has captured a strong audience of loyal React, Angular and NodeJS customers using influencer strategy as the catalyst.