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general management

Jeff Burkland
SaaS Business Model Metrics

May 13th, 2014 | 42 Min

Jeff, founder of Burkland Associates, has over 20 years of strategic and tactical financial management experience. Adept in business plan development, fundraising, financial modeling, executive and board-level reporting, strategic planning, and process improvement, Jeff and Burkland Associates have shaped and managed the financial function of numerous successful startups, including LiveRamp, Insightly, Kontagent, and AceMetrix.

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Introduction
SaaS Metrics - The Basics
- What are Financial Metrics?
- What Do They Tell Me?
- Calculating Metrics?
- Objections
- Metrics - Series A
- Metrics - Series B
- Fixing Poor Metrics
Intermediate-Level Metrics
- Problems with Pro-forma Metrics
- Cohort Analysis
- Cohort Case Study 1
- Cohort Case Study 2
- Other Cohort Benefits
Getting Good at Metrics
- Understanding Customers
- Segmented Cohorts
Q&A

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Jeff Burkland
SaaS Business Model Metrics

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Jeff Burkland
SaaS Business Model Metrics

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