Library

general management

Jeff Burkland
SaaS Business Model Metrics

May 13th, 2014 | 42 Min

Jeff, founder of Burkland Associates, has over 20 years of strategic and tactical financial management experience. Adept in business plan development, fundraising, financial modeling, executive and board-level reporting, strategic planning, and process improvement, Jeff and Burkland Associates have shaped and managed the financial function of numerous successful startups, including LiveRamp, Insightly, Kontagent, and AceMetrix.

Collapse

Introduction
SaaS Metrics - The Basics
- What are Financial Metrics?
- What Do They Tell Me?
- Calculating Metrics?
- Objections
- Metrics - Series A
- Metrics - Series B
- Fixing Poor Metrics
Intermediate-Level Metrics
- Problems with Pro-forma Metrics
- Cohort Analysis
- Cohort Case Study 1
- Cohort Case Study 2
- Other Cohort Benefits
Getting Good at Metrics
- Understanding Customers
- Segmented Cohorts
Q&A

Library

Jeff Burkland
SaaS Business Model Metrics

Want developer focused content in your inbox?

Thanks for subscribing, check your inbox to confirm and choose preferences!

You've been here a while...

Library

Jeff Burkland SaaS Business Model Metrics

Want access to updates? Sign Up Now

More From The Library

Ep. #2, Making Security A Requirement

Videos: SaaS Product, Benchmarks and Enterprise Sales

Ep. #11, Reify: An Engineering Driven Marketing Consultancy

Want developer focused content in your inbox?

Thanks for subscribing, check your inbox to confirm and choose preferences!

You've been here a while...

Jeff Burkland
SaaS Business Model Metrics

Want access
to updates?
Sign Up Now