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OCT 24, 2016 - 16 MIN

How To Build, Measure, And Scale A Content Machine

Intro

Join DigitalOcean cofounder and Head of Marketing Mitch Wainer as he discusses the user journey and framework he uses to assign credit across DigitalOcean’s content offerings.

READING MODE
Transcript

If the average SaaS user journey includes exposure to 4-7 disparate pieces of content, how do you know which efforts are effective? Obviously the last touchpoint is important, but what about all the other things that assist with conversion?

Join DigitalOcean cofounder and Head of Marketing Mitch Wainer as he discusses the user journey and framework he uses to assign credit across DigitalOcean’s content offerings.