1. Library
  2. Pricing


Pricing is sometimes thought of as a math problem but to Harrison Metal founder Michael Dearing, it’s a judgment problem. Says Dearing, “The standard economic model of supply and demand is powerful for understanding pricing, but it’s less useful when managing it. In this talk, Dearing shows about how behavioural economics can modify the standard model & provide simple tools to improve your pricing judgment.


Michael Dearing Photo
Michael Dearing