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JUL 17, 2017 - 36 MIN

Driving Content Reach & Engagement Panel

Intro

Join Matter founder Bobbie Johnson, Slack’s Head of Marketing Kelly Watkins, Reddit’s Head of Brand Strategy Joe Federer and Intercom’s Editor in Chief John Collins as they discuss the tools and techniques they use to anticipate high-engagement content that will increase top-of-funnel reach and engagement.

READING MODE
Transcript

Your content efforts shouldn’t fall on deaf ears. Whether you’re building an evergreen SEO strategy, capitalizing on major trends, or building out a new content series, reach and engagement are critical to business success.

Join Matter founder Bobbie Johnson, Slack’s Head of Marketing Kelly Watkins, Reddit’s Head of Brand Strategy Joe Federer and Intercom’s Editor in Chief John Collins as they discuss the tools and techniques they use to anticipate high-engagement content. Using examples from past campaigns, they show how they identify patterns of virality and distribution in order to increase top-of-funnel reach and engagement.

Watch the panel here.