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JUN 28, 2014 - NaN MIN

Disruptive Marketing

  • Marketing
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Intro

Zack Urlocker was heavily involved in MySQL’s disruption of the incumbent database software market, which has many good analogies to the battle being fought today by new developer cloud services. Based on this and his other extensive experience bringing disruptive technologies to market, Zack provides a framework for understanding disruptive technologies and optimizing marketing for technical audiences.

READING MODE
Outline
  • 30 Years of Innovation
    • Began with Hardware
    • Platform Change
    • Defining Disruption
  • Disrupting the DB Market
    • Incumbent vs MySQL
    • The MySQL Story
    • Why Oracle Bought MySQL
    • Pitfalls of Disrupting
  • Marketing to Developers
    • Don't Waste Money On
    • Instead Focus On
    • Optimize the Buying Process
    • Other Things
  • Off the Record
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