Javier Soltero discusses the challenges and lessons learned during the boom and bust period of his career. With past examples, Soltero covers how to batten down the hatches for what looks to be a tough 2016.
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Content from the Library
The Power Of Trends
In this DevGuild: Content Strategy presentation, learn from Auth0âs Martin Gontovnikas how more than 96% of Auth0âs inbound leads are driven by content, and how the team has captured a strong audience of loyal React, Angular and NodeJS customers using influencer strategy as the catalyst.
Creating A Culture Of Story Tellers
In this DevGuild: Content Strategy presentation Algoliaâs Brand Director Liam Boogar discusses how the companyâs internal training programs aim to get 50% of the company publishing and speaking within the year. Tune in to find out how you can get more of your team involved in your content strategy.
Personas: Youâre Doing It Wrong
In her second Heavybit Speaker Series presentation, Claire Hunsaker discusses her tried and true processes for building, testing, and improving personas. Follow her step by step process to determine who to focus on, who to ignore and who to cultivate.