Introduction
Quick Goals: Influence, Advice\r\n
Reasons to Talk with Analysts (for vendors)\r\n\t\t
- Influence: Connect and Broadcast
- Research: Market Education
- Consulting: Direct Your Decisions
\r\n\t
What Analysts Produce\r\n\t\t
- Reports
- Rankings
- Market Analysis (sizing and share)
- Others
\r\n\t
Speaking with Analysts\r\n\t\t
- Establish goals
- Identify types
- Determine how they're paid
\r\n\t
Briefings\r\n\t\t
- Format
- Tactics
- Startups: Seem Bigger
\r\n\t
Ongoing Engagement
Off-the-record

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Analyst Relations Secrets from 451 and RedMonk

Speakers