April 14, 2016
Building a Better Core Pitch
In this Speaker Series presentation, Andy Raskin outlines the critical elements you need to properly tell your company/product story.
In this episode, Malia is joined by Marcy Campbell, SVP WW Sales & Business Development at Qubole. Marcy and Malia discuss how marketing and sales teams can move beyond their differences to improve business performance. Discussion topics include the primary goals of each department, what success should look like, and how to clarify lead scoring and lead generation metrics.