Library Podcasts

Ep. #14, Roadmaps and Product Direction
October 30, 2018

In episode 14 of Practical Product, Craig and Rimas look at the differences between following a product roadmap and framing a strategy around product direction and user engagement.

Ep. #13, Authentication for Developers with Auth0
September 13, 2018

with Martin Gontovnikas

In episode 13 of Practical Product, Craig and Rimas are joined by Martin Gontovnikas to explore how Auth0 is growing its developer user base.

Ep. #12, Managing Stakeholder Relationships
December 6, 2017

with Kathy Simpson

In episode #12 of Practical Product, Craig and Rimas are joined by Kathy Simpson from GitHub. Kathy discusses her approach to identifying and managing product stakeholders.

Ep. #11, Reify: An Engineering Driven Marketing Consultancy
September 28, 2017

with Brian Doll & Michael Bernstein

Craig and Rimas are joined by Brian Doll and Michael Bernstein to explain why two engineers decided to start Reify, a B2B focused marketing consultancy, after being inspired by the business side of selling software.

Ep. #10, Killing Products Gracefully
August 9, 2017

with Suzie Prince

Craig and Rimas are joined by Suzie Prince from ThoughtWorks in Ep. #10 of Practical Product. Suzie explains how as a product manager she had to make the difficult decision to shut down her product, Snap CI.

Ep. #9, Demystifying Growth Hacking
July 26, 2017

with Sean Ellis

In the latest episode of Practical Product, Sean Ellis from GrowthHackers dispels the confusion around Growth Hacking and describes it as a systematic process of experimentation across the entire customer journey.

Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch
February 16, 2017

with Malia Powers

In this episode of Practical Product Craig and Rimas are joined by Heavybit’s PR Manager Malia Powers to discuss how startups can get more publicity.

Ep. #7, Digital Dev at Blue Bottle Coffee
January 5, 2017

with Scott Rocher

In episode 7 of Practical Product, Craig and Rimas sit down with Scott Rocher, Director of Digital Product Development at Blue Bottle Coffee. Digital products and coffee, what do they have to do with each other? Rocher shows how the offline world of coffee can affect online content, and vice versa.

Ep. #6, Product Manager as CEO
December 13, 2016

In the latest edition of Practical Product, Craig and Rimas ask if PMs are the “CEOs” of their area. Do they have a similar level of authority and responsibility, just on a smaller scale? Is it easier for them to just be one of the group offsite? The pair also looks at the ways you can motivate your team, from giving incentives to straight up coercion, which may or may not be Rimas’ favorite strategy.