December 21, 2017
DevGuild: Pricing Strategy – Value-Based Pricing: Scale From Market Entry
CPO Christina Noren not only owns pricing and product at Interana, but she owned pricing at Splunk as its founding VP Product from market en...
This month Heavybit held its first DevGuild – an event that brought together 209 developer evangelists and community advocates to discuss the philosophies and tactics necessary to rally contributors and communities.
Our committee of organizers had a hunch that evangelists would be a talkative bunch, but in addition to the thoughtful onsite discussions, attendees shared 620+ event-related updates reaching an online audience of more than 60,000 people. In addition to checking out our 5 Ignite presentations, attendees also shared updates about some of the thought leaders in the room. The unconference format of this event meant that the discussions onsite and via social media were extremely engaging for all those interested in the space.
Here’s a recap of the day incorporating some of the best comments and photos from attendees.
— Maggie Jan (@jandwiches) January 29, 2015
Keen IO’s Josh Dzielak acted as the day’s emcee, offering background on why we think Developer Evangelism is crucial to building communities and companies.
— Neil Mansilla (@mansillaDEV) January 29, 2015
— Laurel Kline (@geekshe) January 29, 2015
For the first hour of our event, 5 speakers (Github’s Kelly Shearon, Heroku’s Leigh Honeywell, Electric Imp’s Matt Haines, Keen IO’s Tim Falls and Salesforce’s James Ward) took the stage to inspire conversation for our unconference sessions.
Shortly after, Iron.io’s Developer Evangelist Stephen Nguyen got everyone out of their seats with an icebreaker activity. DevGuild topic keeper and Runscope Dev Evangelist Neil Mansilla snapped a shot of the icebreaker as it was happening.
Attendees then used stickers to vote on their favorite topics and Mansilla organized the board and tallied the votes.
— Kristine Pinedo (@Kristine_Pinedo) January 29, 2015
DevGuild attendees then broke into unconference groups to discuss topics like Content Strategy, Internal Evangelism, Measuring Success and Hackathons. A complete list of final topics is available on the Wiki.
— caroline fernandes (@EastVillageWest) January 29, 2015
— Neil Mansilla (@mansillaDEV) January 30, 2015
— Marek Sadowski (@blumareks) January 29, 2015
As part of our commitment to communities (both on and offline) we ended the day on a high note with happy hour drinks and announcing that we’d raised $2735 from our ticket proceeds for Canon Kip Center. The organization offers housing and meal services to homeless Seniors just two blocks from the DevGuild venue in SF.
— Yuriy Dybskiy (@html5cat) January 30, 2015
— caroline fernandes (@EastVillageWest) January 30, 2015
As next steps to the inaugural DevGuild unconference, we want to thank everyone who helped make this event possible including the committee, speakers and attendees who ensured there was no shortage of inspiring discussion and interesting debate. This event was created to start a larger conversation around developer evangelism and as next steps, here are a couple ways you can plug into the community:
Again thanks to all those who attended and made this event possible. We look forward to expanding DevGuild with you in the near future.