Library Blog

DevGuild: Content Strategy – Driving Content Reach & Engagement Panel Heavybit

Your content efforts shouldn’t fall on deaf ears. Whether you’re building an evergreen SEO strategy, capitalizing on major trends, or building out a new content series, reach and engagement are critical to business success.

Join Matter founder Bobbie Johnson, Slack’s Head of Marketing Kelly Watkins, Reddit’s Head of Brand Strategy Joe Federer and Intercom’s Editor in Chief John Collins as they discuss the tools and techniques they use to anticipate high-engagement content. Using examples from past campaigns, they show how they identify patterns of virality and distribution in order to increase top-of-funnel reach and engagement.

Watch the panel here.

Want developer focused content in your inbox?

Join our mailing list to receive the latest Library updates. After subscribing, tell us your preferences to receive only the email you want.

Thanks for subscribing, check your inbox to confirm and choose preferences!

You've been here a while...

Are you learning something? Share it with your friends!