Video: Javier Soltero on the First Million
Javier Soltero CEO of Accompli
According to Accompli CEO and former Redpoint Ventures EIR Javier Soltero, no phrase has motivated him more than an investor saying aloud, “Your product sucks.”
The entrepreneur took the core technology behind a company that had already deadpooled, and bootstrapped it as Hyperic to sell it to both Springsource and now, VMWare.
In this Heavybit presentation, Soltero talks about what it’s like to build a product “diamond” (modified funnel) for an audience that is perhaps the most “jaded, cynical and busy customer ever” — namely, the developer.
Soltero explains that user flow should act as a roadmap for product, sales and marketing. He credits much of his success with Hyperic to reducing barriers to a purchase.
Says Soltero, “Be specific and detailed about the user steps. In our case, [the user] goes to Google, enters Tomcat Monitoring, goes to landing page, clicks button, fills form, picks package — I mean every single step. In our case it turned out it was 39 steps, which is a shitload of steps. So, we said, “look, this has to be 3 steps.”
For a complete look at how Soltero made the leap from near-dead company to major acquisition, check out his Heavybit talk.
Subscribe to Heavybit Updates
You don’t have to build on your own. We help you stay ahead with the hottest resources, latest product updates, and top job opportunities from the community. Don’t miss out—subscribe now.
Content from the Library
Regulation & Copyrights: Do They Work for AI & Open Source?
Emerging Questions in Global Regulation for AI and Open Source The 46th President of the United States issued an executive order...
How to Properly Scope and Evolve Data Pipelines
For Data Pipelines, Planning Matters. So Does Evolution. A data pipeline is a set of processes that extracts, transforms, and...
The Role of Synthetic Data in AI/ML Programs in Software
Why Synthetic Data Matters for Software Running AI in production requires a great deal of data to feed to models. Reddit is now...