DevGuild Developer-First Go-To-Market

DEVGUILD:
DEVELOPER-FIRST
GO-TO-MARKET

DEC. 14-16th, 2021

An efficient developer-first go-to-market is something many developer startups desire. From Twilio, to Datadog, to Snyk - the merits of low-cost user-to-user marketing, short sales cycles, and product-led growth are undeniable.

We brought together 280 founders, execs, and GTM leaders to discuss the multi-pronged approach that companies take to build a product loved by developers, and sold to the enterprise.

EFFICIENT DEVELOPER DISCOVERY

Kathy Korevec
VP Product, Vercel
Twitter

The best founders and early product teams marry vision with usage data and feedback from early users. They listen with open minds, but always with the knowledge that some voices are all wrong.

EFFECTIVE DEVELOPER PRODUCT DESIGN

David Carney
Founder & COO, Tailscale
Twitter

Rajoshi Ghosh
Co-founder, COO, Hasura
Twitter

Magnus Hillestad
Co-founder, CEO Sanity
Twitter

Priyanka Sharma
Executive Director, CNCF
Twitter

Taste and judgment matter and make the difference between surviving and shutting down. How does product vision survive first contact with users, then evolve to meet the right developer’s needs?

INSTRUMENTING YOUR FLYWHEELS

John Cutler
Product Evangelist/Coach, Amplitude
Twitter

Congratulations, you’ve got developer love, an expanding community, and you’re ramping to repeatable revenue – only you can’t seem to truly leverage this momentum, what’s wrong?

FOUNDATIONS FOR REPEATABLE REVENUE

Chris Bach
Founder & CSCO, Netlify
Twitter

Amanda Kleha
Chief Customer Officer, Figma
Twitter

Matt DeBergalis
Founder & CTO, Apollo
Twitter

Stefania Olafsdottir
Founder & CEO, Avo
Twitter

Every GTM motion is different from the next, even those built around a similar framework. What patterns let you reliably predict expansion revenue? How often should you revisit packaging?

NAVIGATING THE LEAP INTO ENTERPRISE

Adam Gross
Founder/Investor/Advisor
Twitter

There are two challenges every developer startup faces when navigating the leap into enterprise: understanding when your company is ready, then taking the leap and proving that you are ready.

MOVING INTO THE ENTERPRISE

Abhinav Asthana
Founder/CEO, Postman
Twitter

Adam Gross
Founder/Investor/Advisor
Twitter

If you’re moving into the enterprise, you’ll want to know target benchmarks around total revenue, average deal size, how your community is shaping up, and how technically ‘enterprise ready’ your product is.

DEVGUILD

DevGuild is a community and event series featuring the CEOs, founders, and top execs at leading developer, infrastructure, and B2B SaaS companies defining the future of software development.

CODE OF CONDUCT