Dec 14, 2021

DevGuild

Developer-First Go-To-Market

Developer-First Go-To-Market

An efficient developer-first go-to-market is something many developer startups desire. From Twilio, to Datadog, to Snyk - the merits of low-cost user-to-user marketing, short sales cycles, and product-led growth are undeniable.

We brought together 280 founders, execs, and GTM leaders to discuss the multi-pronged approach that companies take to build a product loved by developers, and sold to the enterprise.

Agenda

Session #1

10:00 AM - 11:00 AM PT
Watch The Talk

Efficient Developer Discovery

The best founders and early product teams marry vision with usage data and feedback from early users. They listen with open minds, but always with the knowledge that some voices are all wrong.

Kathy Korevec
Kathy KorevecVP Product
Vercel

Session #2

11:00 AM - 12:00 PM PT
Watch The Panel

Effective Developer Product Design

Taste and judgment matter and make the difference between surviving and shutting down. How does product vision survive first contact with users, then evolve to meet the right developer’s needs?

Photo of David Carney
David CarneyCo-Founder & COO
Tailscale
Rajoshi Ghosh
Rajoshi GhoshCo-founder, COO
Hasura
Photo of Magnus Hillestad
Magnus HillestadCo-Founder & CEO
Sanity
Priyanka Sharma
Priyanka SharmaExecutive Director
CNCF

Speakers

Kathy Korevec
Kathy KorevecVP Product
Photo of David Carney
David CarneyCo-Founder & COO
Rajoshi Ghosh
Rajoshi GhoshCo-founder, COO