Dec 14, 2021

DevGuild

Developer-First

Go-To-Market

Developer-First Go-To-Market

An efficient developer-first go-to-market is something many developer startups desire. From Twilio, to Datadog, to Snyk - the merits of low-cost user-to-user marketing, short sales cycles, and product-led growth are undeniable.

We brought together 280 founders, execs, and GTM leaders to discuss the multi-pronged approach that companies take to build a product loved by developers, and sold to the enterprise.

Agenda

  • Session One

    Tue. Dec. 14th

    10:00-11:00 AM PT

    Watch The Talk

    Session One

    Tue. Dec. 14th

    10:00-11:00 AM PT

    Watch The Talk

    Efficient Developer Discovery

    The best founders and early product teams marry vision with usage data and feedback from early users. They listen with open minds, but always with the knowledge that some voices are all wrong.

    Kathy Korevec

    Kathy Korevec

    VP Product, Vercel

  • Session Two

    Tue. Dec. 14th

    11:00-12:00 PM PT

    Watch The Panel

    Session Two

    Tue. Dec. 14th

    11:00-12:00 PM PT

    Watch The Panel

    Effective Developer Product Design

    Taste and judgment matter and make the difference between surviving and shutting down. How does product vision survive first contact with users, then evolve to meet the right developer’s needs?

    Rajoshi Ghosh

    Rajoshi Ghosh

    Co-founder, COO, Hasura

    Priyanka Sharma

    Priyanka Sharma

    Executive Director, CNCF

Speakers

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