Skills
Sales Organization Building
How to build your first sales team, transition from founder-led sales, and sell into technical buyers.





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Founder & CEO Leadership
The operational and interpersonal skills technical founders need as they scale from builder to CEO. Covers board management, co-founder dynamics, crisis communication, executive decision-making, managing through downturns, and culture scaling.





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Content from the Library
Generationship Ep. #14, Goosebumps with Walter Roth of Simple Lens
In episode 14 Generationship, Rachel welcomes Walter Roth, a distinguished sales coach and mentor. Walter discusses the transformative role of generative AI in sales, from altering buyer-seller dynamics to enhancing the founder-led sales flywheel. He shares lessons from his months-long immersive study of LLMs, offering key insights into using AI as a powerful assistant in coaching and accelerating sales impact. Walter also addresses the future of sales coaching in the AI age, the balance between automation and human connection, and his favorite AI learning resources. Tune in for a thought-provoking conversation about the exciting and challenging future of sales training.
How to Build a Successful Founder-Led Sales Strategy
Sales expert Walter Roth explains how early-stage founders can step into the role of first seller by applying core engineering principles.







