Heavybit Welcomes New Member: Reo

We’ve worked with developer-first companies for over a decade and know firsthand how selling to developers is a unique challenge where standard sales tactics often fail. By tapping into developer intent across channels and activating enterprise sales, Reo.Dev turns bottom-up adoption into a top-down revenue engine. The momentum they’ve shown proves there are best practices for selling to developers, and Reo.dev delivers these out of the box." -Joseph Ruscio, General Partner/Heavybit

The Heavybit team is pleased to welcome the developer go-to-market platform Reo to our portfolio. Reo lets organizations selling to technical personas target their prospects by intelligently tracking their distinctive buying intent signals to reach them at the right time.

The most well-known SaaS marketing tools track tried-and-true intent signals that correspond to the way most non-technical personas buy products, going from awareness to consideration to purchase.

Unfortunately, even leading solutions in the SaaS MarTech space struggle to track the buyer’s journey successfully for developers. Why? Because in-market developers behave very differently than any other persona. The Reo team has operationalized these nuances into a purpose-built, AI-powered platform that reveals, scores, and highlights technical buyers when they’re actually ready to talk to sales.

Why We’re Excited

The dawn of AI in software development means incredible potential to design, ship, and operate more products at an unprecedented scale and speed. But while many brilliant minds are hard at work pondering how to launch more software with AI, very few organizations are actually thinking about how to successfully sell them. In the wake of the COVID-19 pandemic (which decimated major in-person conferences) and macro changes like the fracturing of social media, it’s harder than ever to reach developers across an increasingly fragmented landscape.

Reo elegantly tackles the challenge by utilizing AI to stitch together the intent signals that genuinely matter to technical personas. By tracking developer-specific signals like package installs, code interactions, signups, and visits to product documentation pages, Reo helps its customers discover and track technical prospects and identify exactly where they are in their buying journey.

Going forward, Reo will continue to enhance its AI-native platform and develop powerful workflow automation for marketers, sellers, and RevOps professionals targeting developers. Learn more about Reo by visiting the website or book a demo now.

Meet the Founders

Achintya Gupta

CEO and Co-Founder

Achintya Gupta is CEO and co-founder of Reo.dev. He is a serial founder, having previously co-founded the data gateway startup Phyllo. Achintya has previously held multiple go-to-market leadership positions, including serving as the CBO at IT leader Kuliza, and literally writing the book on brand management as a textbook co-author at IIT Delhi.

Gaurav Jain

CTO and Co-Founder

Gaurav Jain is CTO and co-founder of Reo.dev, having previously co-founded the fintech startup Finvolv. He has seen multiple tours of duty in technical leadership roles, including serving as VP Engineering agri tech startup Ninjacart and CTO at IT leader Kuliza.

Piyush Agarwal

CRO and Co-Founder

Piyush Agarwal is CRO and co-founder of Reo.dev. A serial founder, he previously co-founded edtech startup Scholr and was a founding member at fintech startup Zolve. He has also served as a consultant at EY and strategic projects lead at the enterprise travel giant OYO.