The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Lessons From Five Years of Building a Technical Content Marketing Process
Here’s how we got the ball rolling on creating our technical content marketing process. My technical content marketing agency...
Technology Marketing vs. Product Marketing: Which Is Right for You?
Is it possible to market a technology without marketing a specific product? I believe the answer is yes, and many...
How Successful DevTool Companies Manage Content Strategies
During times when traditional sources of cash become limited, it’s important to focus your marketing efforts and budget on...
Messaging to the User vs the Buyer: Is There A Difference?
Betty Junod is the Senior Director of Multi-Cloud Solutions at VMware, where she’s helping organizations along their journey to...
Open Source vs. Proprietary: Development, Licensing, Business Models, and More
Open Source vs. Proprietary: Development, Licensing, Business Models, Security, and More Open-source software (OSS) is gaining...
Take These Four Key Steps When Launching a Developer Relations Program
You’ve created a product you know developers will love. Heck – you’ve even done your segmentation, so you know which developer...
You’re Targeting Developers? So Is Everyone Else. Here’s How to Do Segmentation Better.
Caroline Lewko is an accomplished visionary and entrepreneur who has spent over two decades helping develop groundbreaking...
Three Tips for Simple, Strategic, & Tactical Startup Communication
Michal Habdank-Kolaczkowski is Founder of Rally Call, where he supports early-stage companies message and position their products...
Jamstack Radio Ep. #118, Headless CMS at Speed with Jake Lumetta of ButterCMS
In episode 118 of Jamstack Radio, Brian speaks with Jake Lumetta of ButterCMS. This conversation explores the latest insights...
How to Craft Your First Customer Case Study
So you have an early cohort of happy customers, and you’d like to share their successes with leads and prospects to help attract...
Jamstack Radio Ep. #92, SEO at Scale with Nick Reese of Elder Guide
In episode 92 of JAMstack Radio, Brian is joined by Nick Reese of Elder Guide. They discuss performance marketing, insights on...
So You Want to Start A Show: Podcasting Best Practices
Editor’s Note: Over the last couple of years, podcasting has become a booming industry, and 2020’s shift from in-person...