The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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What Is Product Engineering? (And Why Does It Matter?)
One of the many trends among high-growth companies in the last five years has been the emergence of an entirely new role, or...
Jamstack Radio Ep. #119, Customer Retention with James Hawkins of PostHog
In episode 119 of Jamstack Radio, Brian speaks with James Hawkins of PostHog. In this talk, James shares insights on utilizing...
2022 Heavybit Year in Review
For many startups, 2022 was a tough year due to difficult market conditions, and 2023 may be challenging as well. To help you...
Dear Founders: Start with Messaging
A Messaging Framework and Template for Founders Building SaaS Brands Dear founders: This article is intended to help you clearly...
How to Design a Better Billing System for your Startup
How to Design a Billing System for Your Startup With the growing demand for product-led growth strategies, the hidden technical...
How to Build a Recession-Proof Revenue Team
How Startups Generate Revenue in Challenging Markets Successful startup founders already know that going to market requires...
What to Know About Open-Source Software: Benefits and Advantages
Open-Source Software Benefits - What to Know Open-source software (OSS) advantages include lower starting costs, faster project...
How Successful DevTool Companies Manage Content Strategies
During times when traditional sources of cash become limited, it’s important to focus your marketing efforts and budget on...
How to Successfully Invest in Open-Source Startups
Investing in Open-Source Startups: What to Look for Open-source software (OSS) leverages the power of community to create a...
Technology Marketing vs. Product Marketing: Which Is Right for You?
Is it possible to market a technology without marketing a specific product? I believe the answer is yes, and many...
Take These Four Key Steps When Launching a Developer Relations Program
You’ve created a product you know developers will love. Heck – you’ve even done your segmentation, so you know which developer...
DevRel 101 A Getting Started Guide for Early Teams
Alyss Noland is Director, Product Marketing at GitHub, where she’s focused on open source community investment and helping...