The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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How to Successfully Invest in Open-Source Startups
Investing in Open-Source Startups: What to Look for Open-source software (OSS) leverages the power of community to create a...
The Challenge of Building Marketplaces for Developers
On March 31, 2021, Stack Overflow went viral for an April Fool’s day prank that was as funny as it was resonant: The Key–“a...

Dear Founders: Start with Messaging
A Messaging Framework and Template for Founders Building SaaS Brands Dear founders: This article is intended to help you clearly...
How Successful DevTool Companies Manage Content Strategies
During times when traditional sources of cash become limited, it’s important to focus your marketing efforts and budget on...
What Success Looks Like for Modern Open-Source Software Startups
How Open-Source Startups Succeed Estimates suggest that modern developers have built about 70%-90% of all modern software on top...
Three Questions to Answer Before Announcing a New Feature
Announcing a new feature can be just as important to your company as a full-blown product launch. In this article, we’ll cover...
Thought Leadership for Technical Founders
Thought Leadership for Technical Founders Before starting Draft.dev, I led engineering teams at a couple of technology startups...
DevRel 101 A Getting Started Guide for Early Teams
Alyss Noland is Director, Product Marketing at GitHub, where she’s focused on open source community investment and helping...
Technology Marketing vs. Product Marketing: Which Is Right for You?
Is it possible to market a technology without marketing a specific product? I believe the answer is yes, and many...
What to Know About Open-Source Software: Benefits and Advantages
Open-Source Software Benefits - What to Know Open-source software (OSS) advantages include lower starting costs, faster project...
How to Craft Your First Customer Case Study
So you have an early cohort of happy customers, and you’d like to share their successes with leads and prospects to help attract...

You’re Targeting Developers? So Is Everyone Else. Here’s How to Do Segmentation Better.
Caroline Lewko is an accomplished visionary and entrepreneur who has spent over two decades helping develop groundbreaking...