The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Personal Branding for Founders
Why Personal Branding? A lot of founders I’ve spoken to, especially those of us who are technical, bristle at the idea of...
Practical Product Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch
In this episode of Practical Product Craig and Rimas are joined by Heavybit’s PR Manager Malia Powers to discuss how startups can...
Why No One Reads Your Pitch or Blog Post: Newsworthiness 101
Bad PR pitches aren’t just ignored, on slow days they’re reprimanded alongside screeds from some of the best and brightest...
PR Launch Basics: What Most Startups Forget
One of the most common mistakes for early startups is the failure to account for approvals when building your PR assets. While...
A Startup Guide to Product Launches: Generate the Hype Your Product Deserves
Kiersten Gaffney has spent the last 20+ years generating revenue for B2B early-stage startups and public companies. She currently...
PR Pitches: It’s all in the Timing
Here’s a Pro Tip: Your PR pitch doesn’t need to go out at the same time a release goes live. In fact, it’s better if it doesn’t....