The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Why We Don’t Need Another AI Conference Right Now
We Thought We Were Going to Run a DevGuild Conference on AI Every year, I have the opportunity to work with our veteran partner...
Digging Deeper into Building on LLMs, AI Coding Assistants, and Observability
Are Prompting and ChatGPT Programming the Future? If you follow the headlines, AI coding assistants such as GitHub Copilot and...
How to Build an Effective Pitch Deck
How to Build an Effective Fundraising Deck for Devtool Startups Technical founders often ask us what to include in their...
The Challenge of Building Marketplaces for Developers
On March 31, 2021, Stack Overflow went viral for an April Fool’s day prank that was as funny as it was resonant: The Key–“a...
Using Brain Chemistry to Build 0-to-1 Developer Communities
How Developer Communities Benefit from Brain Chemicals I’ve worked as a developer advocate for many years, but in some ways, I...
Why Do Developers (Actually) Hate Marketing?
So...How Do You Market a Product to a Developer? “Developers hate marketing” is a statement that’s become a truism – if not a...

How To Hire And Work With Lawyers At Your Startup: Advice For Early-Stage Founders From A General Counsel
How to Hire a Startup Lawyer Hiring an experienced startup lawyer is one of the first things a founder should do when thinking...

Dear Founders: Start with Messaging
A Messaging Framework and Template for Founders Building SaaS Brands Dear founders: This article is intended to help you clearly...
Lessons From Five Years of Building a Technical Content Marketing Process
Here’s how we got the ball rolling on creating our technical content marketing process. My technical content marketing agency...
Growing Together: Building Ecosystems to Grow PLG Startups
How to Build an Ecosystem to Support Product-Led Growth Any time you build a strategy for any org at a product-led growth (PLG)...
2022: DevTool Industry Year in Review
Happy New Year and welcome back! Before we forge ahead with 2023 programming and content, we want to take some time to reflect on...
Thought Leadership for Technical Founders
Thought Leadership for Technical Founders Before starting Draft.dev, I led engineering teams at a couple of technology startups...