The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Growing Together: Building Ecosystems to Grow PLG Startups
How to Build an Ecosystem to Support Product-Led Growth Any time you build a strategy for any org at a product-led growth (PLG)...
How to Build a Recession-Proof Revenue Team
How Startups Generate Revenue in Challenging Markets Successful startup founders already know that going to market requires...
Messaging to the User vs the Buyer: Is There A Difference?
Betty Junod is the Senior Director of Multi-Cloud Solutions at VMware, where she’s helping organizations along their journey to...
Hire for Growth: The Founder’s Guide to Finding the Right, First GTM Marketer
At a time when no industry is insulated from the effects of COVID-19, devtool and infrastructure companies are performing well...
How to Design a Better Billing System for your Startup
How to Design a Billing System for Your Startup With the growing demand for product-led growth strategies, the hidden technical...
What to Know About Open-Source Software: Benefits and Advantages
Open-Source Software Benefits - What to Know Open-source software (OSS) advantages include lower starting costs, faster project...
Ask a Recruiter: Hiring Your First Management Layer
If you’re a company about to embark on the transition from Series Seed to Series A, building out your first management layer...
Roundup of Self-Serve GTM Resources
Blake Thorne is a Product Marketing Manager at Atlassian. He formerly was Head of Content at two startups. In this post Blake...
Open Source vs. Proprietary: Development, Licensing, Business Models, and More
Open Source vs. Proprietary: Development, Licensing, Business Models, Security, and More Open-source software (OSS) is gaining...
How Successful DevTool Companies Manage Content Strategies
During times when traditional sources of cash become limited, it’s important to focus your marketing efforts and budget on...
A Startup Guide to Product Launches: Generate the Hype Your Product Deserves
Kiersten Gaffney has spent the last 20+ years generating revenue for B2B early-stage startups and public companies. She currently...
Building Self-Serve Go-to-Market with Adam Gross
Adam Gross shares his framework for self-serve go-to-market strategy, and how developer and enterprise startups can gain early...