The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Developer Support Best Practices
What does it take to build and support developer communities? In this article, EVP of Product for Devada Jesse Davis shares...
The Founder’s Guide to First Sales Hires
Technical startups sometimes believe that they don’t (and won’t ever) need a sales team. But if your aspirations include selling...
First Large Deals: An Enterprise Sales Reading List
Somewhere along the way, scaling deal size becomes essential to growing your business. But few (if any) enterprise deals land in...
How to Optimize Pricing and Packaging with Feature Flags
One of the most important, but often most overlooked, parts of product-market balance is finding the appropriate pricing and...
Collaborating with Developer Relations Part 3: Product and DevRel
In part three of our series, we dig into opportunities for product and DevRel teams to work together. Check out Part 1 :DevRel...
Linkerd: A Case Study in Developer Tools Category Creation
For companies at the cutting edge of enterprise software development, category creation can be a necessary way to differentiate...
Build vs Buy Key Takeaways: Selling to Developers Who Don’t Want to Buy Your Product (Yet)
Selling to developers is a challenge. They’re notoriously opinionated about the software they use. They often have a preference...
Defining Product Marketing and Metrics
In this presentation, Indy Sen defines product marketing, some of the common responsibilities and misconceptions of the role, and...
The Cybersecurity “EASY” Button: A Framework for Security Programs
As I stepped off the stage I was greeted by a few conference attendees. Some just wanted to convey they liked the talk, while...
Product-Led Growth, Selling to Developers & More: What We’re Reading in August
Every week we share devtools industry news, member company updates and interesting articles via DevTools Digest. Haven’t...
Building Blocks for a Developer Community, Part 3: Late-Stage, Scalable Growth Considerations
SJ Morris is an experienced community builder of 15 years, 8 of which were spent building inclusive developer communities for...
Building Blocks for an Innovative and Inclusive Developer Community, Part 1: Early Stage Considerations
SJ Morris is an experienced community builder of 15 years, 8 of which were spent building inclusive developer communities for...