The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Hiring Your First PMM & Doing More with Less: Q&A with Ryan Goldman
During a recent session on hiring your first Product Marketing Manager (PMM) & doing more with less, Pendo’s VP of Product...
Developer Cos are Still Hiring Marketers & Community Leads
Let’s get real. It’s brutal out there. With enterprise deals stalled, financings deferred, and revenue projections readjusted,...
How to Market Your User Stories
You’ve written a great case study for a happy user, and you’re ready to get it out into the world. Now what? Case studies and...
How to Create Buyer Personas Your Team Will Actually Use
Buyer personas are an essential building block for any marketing strategy. Coupled with strong messaging, they help the team...
The Developer Content Mind Trick for Signature Content
Adam DuVander is a developer, marketer, and founder of EveryDeveloper. He helps great dev tool companies reach more of the right...
Democratizing Data Science: Community Spotlight with Avo’s Stefania Olafsdottir
Welcome to the Heavybit Community Spotlight Series, where we highlight the people that make up the Heavybit community, and the...
How to Ghostbuild Your Way to A Lean Launch
Every startup team has limited resources. You have questions to answer and hypotheses to test before committing engineering...
OKRs for Startups: How to Set Effective OKRs for the First Time
Setting OKRs can help your team stay aligned and focused on common goals, especially as the organization grows. But formal goal...
Negotiating Marketing Priorities at Early Stages: Community Spotlight on TruSTAR’s Lianna Catino
Welcome to the Heavybit Community Spotlight Series, where we highlight the people that make up the Heavybit community, and the...
Crafting Product Stories for Developer Audiences: Q&A with Connie Kwan
Last week, Connie Kwan shared how to understanding and adapting your product storytelling style can help you tell more impactful,...
Why Developer Communities are Essential for DevTools Startup Growth
As end-users and increasingly purchasing decision-makers, developers are an important audience for DevTools software teams. In...
What to Read Before 2020: The Best DevTools Content from the Heavybit Library
Whether you’ve got a long plane, train or car ride home for the holidays, or if you’re just ready to take a breather, the end of...