The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
Browse
How to Market Your User Stories
You’ve written a great case study for a happy user, and you’re ready to get it out into the world. Now what? Case studies and...
Early-Stage Sales Process: Focusing on the Right Prospects
All early-stage founders experience a similar early stage challenge: they’ve worked their tails off to create a product that is...
The Founder’s Guide to First Sales Hires
Technical startups sometimes believe that they don’t (and won’t ever) need a sales team. But if your aspirations include selling...
Defining Product Marketing and Metrics
In this presentation, Indy Sen defines product marketing, some of the common responsibilities and misconceptions of the role, and...
How to Ghostbuild Your Way to A Lean Launch
Every startup team has limited resources. You have questions to answer and hypotheses to test before committing engineering...
Early-Stage-Sales Process: Shaping The Buyer’s Journey
All early-stage founders experience a similar early stage challenge: they’ve worked their tails off to create a product that is...
O11ycast Ep. #12, Speed of Deployment with Rich Archbold of Intercom
In episode 12 of O11ycast, Charity Majors and Liz Fong-Jones speak with Rich Archbold of Intercom. They discuss the crucial...
Editorial Strategy for Technical SaaS
It’s been a little over two months since your last blog post. You look down your task list, which has plenty of things on it that...
OKRs for Startups: How to Set Effective OKRs for the First Time
Setting OKRs can help your team stay aligned and focused on common goals, especially as the organization grows. But formal goal...
The Cybersecurity “EASY” Button: A Framework for Security Programs
As I stepped off the stage I was greeted by a few conference attendees. Some just wanted to convey they liked the talk, while...
Collaborating with Developer Relations Part 1: Marketing
Developers wield more influence than ever within their organizations, and developer relations is becoming an increasingly...
Product Marketing Homework
WHY PRODUCT MARKETING? On May 2 we’re hosting DevGuild:Product Marketing – a half-day conference to help developer and...