The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Dear Founders: Start with Messaging
A Messaging Framework and Template for Founders Building SaaS Brands Dear founders: This article is intended to help you clearly...
Marketing to Developers is Not Hard
She picks up the cube and inspects it from all angles. To my untrained eye, her task seems insurmountable. This Rubik’s cube,...
Predictable Pipeline Part 3: Messaging Strategy
Doug Johnson is Founder and Managing Director of ScaleUp, a firm that helps early-stage teams execute sales operations, produce...
Predictable Pipeline Part 2: Metrics and the Stack
Doug Johnson is Founder and Managing Director of ScaleUp, a firm that helps early-stage teams execute sales operations, produce...
How to Craft Your First Customer Case Study
So you have an early cohort of happy customers, and you’d like to share their successes with leads and prospects to help attract...
DevRel 101 A Getting Started Guide for Early Teams
Alyss Noland is Director, Product Marketing at GitHub, where she’s focused on open source community investment and helping...
Messaging to the User vs the Buyer: Is There A Difference?
Betty Junod is the Senior Director of Multi-Cloud Solutions at VMware, where she’s helping organizations along their journey to...
A Comprehensive 101 Guide to B2B Startup Recruiting Operations for Founders
What is the minimum viable process and tooling for successful founder-led recruiting? What should founders be doing in periods...
How Successful DevTool Companies Manage Content Strategies
During times when traditional sources of cash become limited, it’s important to focus your marketing efforts and budget on...
EnterpriseReady Ep. #49, Redefining Access Control with Omri Gazitt of Aserto
In episode 49 of EnterpriseReady, Grant speaks with Omri Gazitt, CEO and Co-Founder of Aserto. They began with a dive into Omri’s...
Building Customer Success for Scale with GitLab and Sanity.io
In this special fireside chat, GitLab’s Head of WW TAMs and Sanity.io’s CEO explore the work of founding and scaling an...
Predictable Pipeline Part 1: Funnel and Segmentation
Doug Johnson is Founder and Managing Director of ScaleUp, a firm that helps early-stage teams execute sales operations, produce...