The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Don’t Hard Sell, Build Goodwill: GitLab Comms Leader on Comms Strategy During COVID
At a time when the world is struggling to come to terms with the effects of COVID-19, there just isn’t a lot of patience for...
How to Market Your User Stories
You’ve written a great case study for a happy user, and you’re ready to get it out into the world. Now what? Case studies and...
EnterpriseReady Ep. #21, Product and Narrative with Michel Feaster of Usermind
In episode 21 of EnterpriseReady, Grant interviews Michel Feaster, CEO and Co-Founder of Usermind. They discuss Michel’s journey...
The Founder’s Guide to First Sales Hires
Technical startups sometimes believe that they don’t (and won’t ever) need a sales team. But if your aspirations include selling...
Exploring Experimental Content Formats with WAPI Radio: Community Spotlight with ReadMe’s Greg Koberger
Welcome to the Heavybit Community Spotlight Series, where we highlight the people that make up the Heavybit community, and the...
How to Create Buyer Personas Your Team Will Actually Use
Buyer personas are an essential building block for any marketing strategy. Coupled with strong messaging, they help the team...
Collaborating with Developer Relations Part 3: Product and DevRel
In part three of our series, we dig into opportunities for product and DevRel teams to work together. Check out Part 1 :DevRel...
Linkerd: A Case Study in Developer Tools Category Creation
For companies at the cutting edge of enterprise software development, category creation can be a necessary way to differentiate...
Content and SEO in the Early Days: A Founder’s Guide to Blogging
Does your company’s site have a blog yet? If so, what do people see when they visit? Nothing? A single blog post announcing that...
EnterpriseReady Ep. #25, Data Stack Orchestration with Jonathan Ellis of DataStax
In episode 25 of EnterpriseReady, Grant speaks with Jonathan Ellis of DataStax about Apache Cassandra and the complexity of...
Using User Research as a Pre-Product-Market Fit Tactic
So you have an idea. You have felt the pain, or you see whitespace that you think no one is thinking about. You decide to solve...
Building Blocks for an Innovative and Inclusive Developer Community, Part 1: Early Stage Considerations
SJ Morris is an experienced community builder of 15 years, 8 of which were spent building inclusive developer communities for...