The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Early Stage Positioning for B2B Startups with Justin Warren
Justin Warren discusses how to avoid pursuing the wrong approaches to marketing and product development and instead accelerate...
How to Create Buyer Personas Your Team Will Actually Use
Buyer personas are an essential building block for any marketing strategy. Coupled with strong messaging, they help the team...
The Founder’s Guide to First Sales Hires
Technical startups sometimes believe that they don’t (and won’t ever) need a sales team. But if your aspirations include selling...
PagerDuty’s IPO: What They’ve Taught Us Along the Way
Earlier this morning, PagerDuty began trading on the New York Stock Exchange. While Heavybit companies have celebrated many exits...
Troubleshooting Enterprise Proof of Concepts
If you’re running a developer tools business, then it’s almost certain you’re familiar with one of the most common sales...
EnterpriseReady Ep. #20, Executive Visibility with Yvonne Wassenaar, CEO of Puppet
In episode 20 of EnterpriseReady, Grant is joined by Yvonne Wassenaar, CEO of Puppet. They discuss her experience serving on...
Content Roundup: Commercial Open Source Best Practices
In their upcoming fireside chat about Packaging, Pricing and Commercializing Open Source, Kong CEO and co-founder Augusto “Aghi”...
EnterpriseReady Ep. #6, Enterprise Innovation with Andrew Peterson of Signal Sciences
In episode 6 of EnterpriseReady, Grant is joined by Andrew Peterson, Co-Founder and CEO of Signal Sciences, to discuss how his...
EnterpriseReady Ep. #26, Community Creation with Alex Miller
In episode 26 of EnterpriseReady, Grant is joined by Alex Miller, former GM at Stack Overflow. They discuss Alex’s background,...
Using User Research as a Pre-Product-Market Fit Tactic
So you have an idea. You have felt the pain, or you see whitespace that you think no one is thinking about. You decide to solve...
How to Optimize Pricing and Packaging with Feature Flags
One of the most important, but often most overlooked, parts of product-market balance is finding the appropriate pricing and...
Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers
For a young company, the value of a VP of Product or CPO can be difficult to ascertain. Many argue that a senior PM with 3-8...