The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Empowering Your Team for Growth
Kiersten Gaffney has spent the last 20+ years, generating revenue for B2B early-stage startups and public companies. In the past,...
It’s Back: TL;DR of the Payroll Protection Program (PPP)
As of this morning, banks and small business administration lenders including organizations like Stripe and Square officially...
Early Stage Sales Enablement Best Practices
When you first start building a sales team, you’ll need to arm your new team with the knowledge and assets they’ll need to close...
Early-Stage Sales Process: Focusing on the Right Prospects
All early-stage founders experience a similar early stage challenge: they’ve worked their tails off to create a product that is...
Hiring Your First PMM & Doing More with Less: Q&A with Ryan Goldman
During a recent session on hiring your first Product Marketing Manager (PMM) & doing more with less, Pendo’s VP of Product...
Democratizing Data Science: Community Spotlight with Avo’s Stefania Olafsdottir
Welcome to the Heavybit Community Spotlight Series, where we highlight the people that make up the Heavybit community, and the...
How to Create Buyer Personas Your Team Will Actually Use
Buyer personas are an essential building block for any marketing strategy. Coupled with strong messaging, they help the team...
Using User Research as a Pre-Product-Market Fit Tactic
So you have an idea. You have felt the pain, or you see whitespace that you think no one is thinking about. You decide to solve...
The Developer Content Mind Trick for Signature Content
Adam DuVander is a developer, marketer, and founder of EveryDeveloper. He helps great dev tool companies reach more of the right...
How to Market Your User Stories
You’ve written a great case study for a happy user, and you’re ready to get it out into the world. Now what? Case studies and...
Collaborating with Developer Relations Part 3: Product and DevRel
In part three of our series, we dig into opportunities for product and DevRel teams to work together. Check out Part 1 :DevRel...
How to Minimize Security Debt From the Start
Technical debt frequently enters discussions as early stage and growing companies aim to balance the first-to-market demands with...