The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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What Is Product Engineering? (And Why Does It Matter?)
One of the many trends among high-growth companies in the last five years has been the emergence of an entirely new role, or...

How to Design a Better Billing System for Your Startup
How to Design a Billing System for Your Startup With the growing demand for product-led growth strategies, the hidden technical...

Partnering with Design: Getting to Efficient Cross-Disciplinary Teams
Focused on the product team, and told from a designer’s point of view, growth strategist and former LaunchDarkly Design Director,...
2022 Heavybit Year in Review
For many startups, 2022 was a tough year due to difficult market conditions, and 2023 may be challenging as well. To help you...
Lessons From Five Years of Building a Technical Content Marketing Process
Here’s how we got the ball rolling on creating our technical content marketing process. My technical content marketing agency...

How to Build an Effective Pitch Deck
How to Build an Effective Fundraising Deck for Devtool Startups Technical founders often ask us what to include in their...
Technology Marketing vs. Product Marketing: Which Is Right for You?
Is it possible to market a technology without marketing a specific product? I believe the answer is yes, and many...
Advantages of Open Source Software for Devs and Companies
Advantages of Open Source Software for Devs and Companies Open-source software (OSS) advantages include lower starting costs,...

Growing Together: Building Ecosystems to Grow PLG Startups
How to Build an Ecosystem to Support Product-Led Growth Any time you build a strategy for any org at a product-led growth (PLG)...
Open Source vs. Proprietary: Development, Licensing, Business Models, and More
Open Source vs. Proprietary: Development, Licensing, Business Models, Security, and More Open-source software (OSS) is free to...

2022: DevTool Industry Year in Review
Happy New Year and welcome back! Before we forge ahead with 2023 programming and content, we want to take some time to reflect on...
Take These Four Key Steps When Launching a Developer Relations Program
You’ve created a product you know developers will love. Heck – you’ve even done your segmentation, so you know which developer...