The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Three Questions to Answer Before Announcing a New Feature
Announcing a new feature can be just as important to your company as a full-blown product launch. In this article, we’ll cover...
How Successful DevTool Companies Manage Content Strategies
During times when traditional sources of cash become limited, it’s important to focus your marketing efforts and budget on...
Recommended Reading: From Experts in the Heavybit Community
As 2021 wraps up and we enter a period of much needed downtime, we wanted to offer a list of books to keep you engaged and...
Predictable Pipeline Part 2: Metrics and the Stack
Doug Johnson is Founder and Managing Director of ScaleUp, a firm that helps early-stage teams execute sales operations, produce...
Dear Founders: Start with Messaging
A Messaging Framework and Template for Founders Building SaaS Brands Dear founders: This article is intended to help you clearly...
Marketing to Developers is Not Hard
She picks up the cube and inspects it from all angles. To my untrained eye, her task seems insurmountable. This Rubik’s cube,...
Predictable Pipeline Part 3: Messaging Strategy
Doug Johnson is Founder and Managing Director of ScaleUp, a firm that helps early-stage teams execute sales operations, produce...
Three Tips for Simple, Strategic, & Tactical Startup Communication
Michal Habdank-Kolaczkowski is Founder of Rally Call, where he supports early-stage companies message and position their products...
How to Craft Your First Customer Case Study
So you have an early cohort of happy customers, and you’d like to share their successes with leads and prospects to help attract...
You’re Targeting Developers? So Is Everyone Else. Here’s How to Do Segmentation Better.
Caroline Lewko is an accomplished visionary and entrepreneur who has spent over two decades helping develop groundbreaking...
Messaging to the User vs the Buyer: Is There A Difference?
Betty Junod is the Senior Director of Multi-Cloud Solutions at VMware, where she’s helping organizations along their journey to...
Predictable Pipeline Part 1: Funnel and Segmentation
Doug Johnson is Founder and Managing Director of ScaleUp, a firm that helps early-stage teams execute sales operations, produce...