The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Platform Marketing: So You Want to Be an Ecosystem?
Slack’s Head of Platform Marketing Cecilia Stallsmith shows how to use successful platform models and strategies for greater...
The Pitch Room Ep. #5, Marketing Tips for Early Stage Startups
In this episode Malia hosts Gradle CMO Miko Matsumura to talk about mistakes to avoid in marketing as an early stage startup, how...
The Pitch Room Ep. #2, Developing Your Influencer Marketing Strategy
I had the pleasure of speaking with Cameron Peron following his Heavybit Speaker Series presentation on Creating Killer Trend...
Apiary on API Versioning and Testing Strategies
During last week’s Heavybit Speaker Series, Stripe’s API lead Amber Feng did a presentation on API versioning. Offered Feng,...
Frameworks for Success: OKRs and KPIs
Heavybit had the pleasure of hosting Sean Byrnes, founder of Flurry and Outlier.ai, as well as Betterworks’ Kris Duggan at our...
The Pitch Room Ep. #4, Creating a Multi-Channel Marketing Strategy
In this episode of The Pitch Room, I had the opportunity to sit down with LaunchDarkly’s Andrea Echstenkamper to discuss...
The Pitch Room Ep. #1, How to Get Media Attention
The Pitch Room is a new podcast hosted by Heavybit’s Malia Powers. Listeners can catch up on the latest news, tools, tips and...
Github in Developer Marketing and Growth Hacking
KISSMetrics cofounder Hiten Shah is perhaps best known as a marketer. His keynote talks on customer acquisition and lean...
To Be Continuous Ep. #11, Pricing for Developer Tools
In this episode, Edith and Paul are joined by Peter Van Hardenberg from Heroku. The group discusses how continuous delivery works...
The Pitch Room Ep. #3, Tactics for Customer-Focused Marketing
In this episode of the Pitch Room, I had a great time chatting with Runscope’s Ashley Waxman about customer marketing. We discuss...
Before Signal: Lessons from Twilio’s Launch Masters
At Heavybit, we aim to connect our member companies with mentors and advisors who understand developer startups. Perhaps one of...
Videos: Developer Sales, UX and Community ROI
The following videos were recorded during Heavybit’s weekly members-only Speaker’s Series: Sales Calls for Developers with...